how about this:
print the key and then cut it into a puzzle,
on the back of the paper, print some directions or hints where other parts might be,
that way, people will start asking about it, chat about it,
maybe even trade parts, if you make money large enough,
it will be fun
and if you want to help btc economy,
you can send me
that much I am short to place an order for some casascius coins
