PICISI was not "crowdfunded by NXT Monetary System", PICISI is a crowdfunding site (under construction) like indiegogo and kickstarter that created its currency (Pi) using NXT's Monetary System.
PICISI's currency Pi (currency code NUMUS) was created but not yet released/distributed. PICISI will use Pi in 4 ways:
1) to raise start-up funds, and funds for multiple operational licenses,
2) as a means of exchange for services rendered to it by Promotions Contractors worldwide,
3) as a collection option for Campaign Organizers at the site,
and
4) as a payment vehicle for sponsors
Launch dates for PICISI site nor currency have been set yet.
At PICISI launch there will be a minimum of 8 crowdfunding campaigns seeking funding each of the campaign organizers will have the opportunity to collect donations in fiat via paypal [reference indiegogo]
and Cryptocurrency (CC) via PICISI. This means if someone wants to donate GBP to a campaign where the host fiat is USD paypal will convert the GBP donation to USD and reflect the payment in USD. Likewise, if someone wants to donate EMC2 to a campaign where the host CC is GP (goldpieces) PICISI will convert the EMC2 to GP and reflect the payment in GP. PICISI will also show the actual EMC2 donation and transfer info so the CC transaction is fully disclosed/transparent. In this example GP is the host CC sponsor for the campaign.
Though sponsorship at PICISI many people will learn about CC and specific CCs, many people will be able to actually receive and spend CC. And, many more people will be able to get CCs as perks for specific donations.
Sponsorship of PICISI comes in many forms, there is general and specific sponsorship: general sponsorship is PICISI endorsement with or without a donation; specific sponsorship is PICISI endorsement with donations or payments for specific purposes like: Host CC sponsor, perk sponsor, campaign video sponsor, official 'powered by' sponsor [Crypto Cloud Hosting], official exchange sponsor, and many others.
When an organizer starts a campaign at PICISI they will be asked to select a Host CC: a) sponsor CC, b) specific CC, or c) Pi; in most cases they will pick 'a' because it is the only one that actually pays them to make the selection. If 'a' is selected all CC sponsors are invited to bid it out (highest bit in a set period of time, or first to reach specific minimum). If the organizer ok with the bid winner they are married for the duration of the campaign. The sponsorship fee paid (less nominal PICISI fee) will be reflected in the organizer's balance. If the organizer wants a specific host CC sponsor he would pick 'b'. Although there could only be one host CC sponsor there could be many perk sponsors and campaign sponsors.
The host CC sponsor is the most prized position because every visitor of that campaign will see a fiat balance and a CC balance. When the CC donations come in it will directly effect the market for the host CC. CC funds raised could be used during the campaign to buy professional services from any of the authorized Campaign Contractors. As such the exposure and utility opportunities for CCs are real and meaningful with PICISI.