I was about to post the same thing, and ask, if by chance, it was a play on word(s) that went over my head, hence knowing Evoorhees' handle on the English language.

~Bruno~

I don't think Bitcoin needs a slogan any more than a technology like SATA needs a slogan.

If a company needs to promote Bitcoin to get customers instead of promoting what they can do which their non Bitcoin-using competators can't that actually doesn't reflect well on the premise that Bitcoin is a disruptive technology which enables new business opportunities.

The majority of people don't care about the underlying technology as an end to itself - they care about what the technology can do for them. So a payment processor should advertise that it offers risk-free, instant payments from customers located anywhere in the world because that's what people who are selling things online care about. A gambling site can advertise based on its payout ratios, provable fairness, and the ability for people anywhere in the world to participate regardless of exclusionary rules set up by local cartels, because that's what gamblers care about.

Bitcoin itself hardly needs to be mentioned at all.

LOL yes I know the proper spelling. This was a play on words. Geez.

I like it!

My own personal bitcoin slogon is: Bitcoin - Decentralizing World Domination 

+1 

As will poking political hornet's nests. 

I prefer 'lezzy fare'.  It's just about as meaningless as 'laissez-faire', and more attention grabbing to normal folk.

Second that

As you probably know any marketing effort has to be tailored specifically for the target audience. "Its laissez-fair" would work at a libertarian economists conference, but it would be worse than useless for a more general audience.

Bitcoin -- stolen with impunity since 2010...