Holy shit, must they be scared. Of course they are: Sweden wants to eliminate cash, as part of a financial dictatorship. Banks have found out that Bitcoin is one way out of the totalitarian future of a cashless society.

This is bullish for Bitcoin, no question. 

I can't read the source language but the machine translation doesn't seem that negative to me.  Johan Javeus believes that Bitcoin cannot survive and achieve adequate stability without the blessing and input of governments.

I don't see any serious problems with his logic (allowing for losses in translation) but I do reject this key assumption.  There are things which not only survive but thrive worldwide despite strong government opposition (the drug trade he referred to is a good example).  I believe that financial privacy is one of these things, something with real value that cannot be nullified by the will of governers.  As the war against cash continues (a war in which SEB plays no small part), I expect we'll see precious metals and crypto-currencies become more prominent where privacy is most valued.

    "The more you tighten your grip, Tarkin, the more star systems will slip through your fingers."
    ―Princess Leia

Having read through the translated version, I would say it's not entirely negative in a way that it also throws in some positive fact about bitcoin. I would say it's more towards sending a message of caution that "you will need to find out more information before investing in it". Other than that, I would say overall it's okay.

Where was the full page add, on a website?

It's good when big banks notice and talk like this. Obviously it would be better if banks were supportive, but the fact that they're not ignoring bitcoin is a very big deal.

the negativeness of all things concerning bitcoin, it's still balanced by it's benefit, or i would say that its benefits are still superior to it

the only thing that really matter is keeping the interest in bitcoin high(keeps talking about it everywhere), and not ignore it, ignoring it, could be the very first step to destroy it

there is no negative advertising for bitcoin - so it is good advertising and for free 

I think the actual purpose of the ad is just to make an ad that people actually read, and hoping that they will pay attention to the advertiser too. It's not really about Bitcoin at all. Bitcoin was just the most interesting thing they could think of that has some connection to banking.

We can follow the basic principle that any article is just advertisement for bitcoins. Articles like these certainly don't demotivate people from quitting bitcoin.

It was in a newspaper, mentioned right there in the title!

If the banks start feeling afraid, you know that Bitcoin's next breakthrough is right around the corner. We could have some new age bank accepting bitcoins and challenging the cozy club that banks currently maintain. No amount of negative advertising is going to prevent that. 

It is really only the government which can (if anybody can) try and restrict the adoption of Bitcoin. The problem is financial institutions have huge lobby groups out there trying to influence the government. We don't have anything close.