playing with stuff some more, see data below

this is with cgminer 2.7.6 and my 7770 in win7 x64, sdk 2.6 and 12.8 drivers, intensity 16
as you can see, the memory speed appears to have a logarithmic (or, less likely, linear) association with kh/s
core speed, on the other hand, has a wacky correlation in that it drops off above a certain level
thus I'm going to recommend a core speed mem speed ratio of
0.7 or less