I just watched the video, and have a question. The voiceover mentions that the drivers pay a high fee when accepting credit cards and that they also have to eat any chargebacks. Is the chargeback aspect true? I was under the impression that the cab companies of which the cab drivers least from are the ones that take care of credit card payments, paying the drivers minus the fees, but eat the chargebacks.
For the average listener, this makes nice copy whether true or false, but cabbies, or somebody in a similar payment-type industry, would know the truth.
Overall, a pretty good video/commercial, but a little lame at the very end, with no disrespect if that gentleman happens to be the proprietor.
~Bruno K~
Bruno,
Most of the drivers are independent contractors, meaning that they handle their own billing, and the company offers them an umbrella to work under with referrals, etc. In this case, the drivers assume 100% of the loss on an unpaid fare, or a chargeback.
Some companies do handle the billing and have the drivers simply as employees, but after surveying the market, this is definitely the minority of cases.
How is Rashid by the way?