Joachim Taiber to IOTA

https://blog.iota.org/welcome-joachim-taiber-to-iota-259f0a1aa34f

Professor Joachim Taiber , born and raised in Germany, enjoyed his academic training at the Swiss Federal Institute of Technology in Zurich (ETHZ), Switzerland, where he first graduated with a master degree in mechanical engineering in 1991 and then completed his PhD degree in Technical Sciences in 1996.

On joining IOTA
The automotive industry is in the middle of a massive transition stage which is driven by the digitalization of business processes, vehicle systems and
infrastructure. IOTA developed a revolutionary platform for the IoT data economy which is highly scalable and has the performance and security credentials to serve as the operating system for the automotive digitalization to provide opportunities both for start-up’s as well as established companies to create a joint ecosystem for V2X data transactions. Although IOTA is still in an early stage of development, I see the potential both in the technology as well as the founding team to be disruptive for the automotive industry and I am very excited to support their further development as advisor with the knowledge I gained in the industry over a long period of time as well as providing access to my professional network.........

The team is very active of social media posting good news about this project. It seems price is still pretty low as compare with market potential so that I start buying again.

exactly . I see my capital dropping day after day after day with these bitcoin forking things ..
maybe someone should iota to iota gold

So it looks like full nodes "agreed" to be turned off to process update

You are right. It's basically hardforking. The only question is why the design wasn't better from the start (your fault) or how is it still a 1B market given the unfinished product (Investors' fault with really big hopes and dream expectations...). It's a free market after all.