Always thought bitgold would have been better. "Coin" suggests "currency", but then again "gold" suggests "physical".
"Bitgold" suggests that it is related to gold in some way, like having units backed by gold or something. This is flase and would be misleading, since the price of gold in bitcoins fluctuates just like the price of everything else.
Bitcoin is a currency, and whle it shares a couple properties with gold they are not related.