If you want to solve the problem of more people learning about Bitcoin IMO you should focus on the teaching part instead. It's actually what I'm thinking about/researching right now. It might not feel like it but there really isn't all that much of easily digestible easy to understand info out there for the everyday ordinary non geek user.
We could ask Salman Khan to make a video about bitcoin on Khan Academy. If anybody can explain hard stuff in a palpable way, it's him. He has a background in economics, seems into sciency stuff and is definitely into open projects for the community, so he might be interested. Then again, maybe bitcoin is too risky/speculative for him to want to put it on his website....
EDIT: hell, it might be worth the try. I suggested the topic on the website.