The 10% a year is in bitcoin terms not usd terms. If you hold it by itself your btc will not grow, it may grow in usd terms but number of bitcoins held is the same!! I would like to have such a service given that its trustworthy, at least some proof of how they get their money.
Even if one to assume bitcoin overcomes volatility it is economically less suitable to be an instrument of debt due to its disinflationary nature. Banks would need to charge interest rates above appreciation from disinflation. This would indicate that only high interest loan shark "banks" would have a business model where they could share in profits due to bank overhead, volatility, and the extra infrastructure. I would not want to invest in any of these businesses even if they provided a service gouging the poor and uneducated needing payday loans.
There really isn't any viable ways for banks to securely promise those returns with bitcoin.