Is that we all switch to talking about millicoins instead of bitcoins. Humans think in terms of objects, and nobody wants to spend an "object" worth $20--it's now become a collectable. An "object" worth .02 USD, by contrast, is very spendable and will help get mindsets "back in the game" about the difficult-to-fathom quantities of value we are now all dealing with. All sites need to switch, all software needs to switch, and all brains need to switch--nuff said.
I remember a story I heard about Martha Stewart. I don't know if it is true or not.
Anyway, she was trying to sell cookies at the mall (back when she wasn't famous). They were homemade, probably delicious, and very, very reasonably priced. Well she wasn't selling any cookies, so what did she do? She jacked up the price to a ridiculous amount and sold out shortly after.
Anyway, I doubt this could compare to Bitcoins at all, but this is what it reminded me of.
Oh, and I'm sure the people who are quick to shout "ponzi scheme" will love to hear we are trying to "manipulate" the perception of Bitcoin in the eyes of the public.