So can anyone help me: my ether has been received but no key generated. How can I be sure I will receive a key before the ICO completes? This has been for around 4 hours... My previous transfers and key generation occurred instantly
I don't know, why you shouldn't be able to create a key after ICO... there are some problems, that will be probably fixed.
YES, keys can be generated after the ICO. But HAVE TO BE BEFORE launch! 
BTC Counter
The BTC counter on our website and on the ICO website is currently offline, because due to the API changes (Blockr offline) also unconfirmed transactions were added to the counter. To be on the safe side we deactivated it for now. Oliver is currently fixing this issue.
Thank you!
Kind regards,
Max & Oliver
Fix comes soon.