When trading starts on what exchange?
The ICO ends at October 10 and the market will take over right after - on Lykke. It's already a working exchange.
i can't find a reason to trade LKK. because you don't need LKK to use the exchange. if you hold LKK you are a shareholder of the company. and to receive something you have to tell them you real name. => LKK is like a stock.
Yes, nobody needs to buy/hold LKK to trade whatever asset on Lykke.
I personally see LKK as a very good longterm-bet. First I believed it's maybe overvalued but they have delivered a lot in the last months and are very fast on development- and on business-side. And exactly because their exchange will be free to use for everybody, even with 0% fee, I believe that this project will have impact also in the Bitcoin-Community, the Ethereum-Community and FX-Trading (like Richard Olsen already has established with
https://www.oanda.com). But before all: Digital Assets as colored coins. I believe that will be a big market pretty soon. Not necessarily next week or month but I doubt that it will be about years.
With other words: To buy LKK is like buying everything else - I hope for a rising price. Regarding personal informations: I had to disclose my identity also on the Bitcoin-exchange I use (bitcoin.de which partners with the fidor-bank). Not sure if there is an exchange that can be used with Fiat without that, besides Local-bitcoins. And it's not even needed as long as somebody wants to use Lykke only for Crypto if I'm right.