Media didn't pay much attention to halving like it did to Craig Wright episode.This maybe the reason for halving not having any considerable positive affect on price
I don't think halving should be a big news on the portals and online newspapers, if the bitcoin price would change dramatically then it would be a big news but craig wright was really a big news, even though he is not confirmed as bitcoin founder yet. I thought #bitcoin would be on the trending list of twitter but didn't happened.