Since bidders are buying at a $586 per BTC and the highest price in the last few months has been $750, it will be a bargain. If they hold and sell at a higher price, this auction will be profitable for the winner. Also, if they dont sell, they keep a piece of history.
The buyer will hardly sell below $ 586 in the short term, so that will only be a bench mark for them to watch.
I have no doubt perhaps 10% will be palmed off quickly (at cost) to minimise the cost outlayed. Having said that, if a consortium pooled their funds, it could be broken up post sale and the BitCoins could go out into the world for all to use.