i think the main problem of this coin lies inside the news it brings.. it is very hard for an exchange to add it as most exchanges use to run daemons and are unix based. more over they need a wallet but they cant get a way how to store the funds of the customers as the accounts are limited and more over are not existing yet.
developers should do something about this
I don't think this is a problem, as it allows natural community to be built, since no-one knew how to create exchanges with Bitcoin at the start all new systems require different architecture.