Just as an example or note:

Lisk collected approx 6m in their ICO and they still trade at above .0004 at present after 3 months on exchanges...  still well over 3x ICO prices even without having a working product yet. Sure, there was a dump, after two trips to around 400 Bitcoin per token it then "dumped" to reasonable profit areas.
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So when you hear newbs talking about "the Lisk ICO dump", you will now know wtf it REALLY was.
The facts are that Lisk traded at over 55 Bitcoin for over 3 days on Polo topping at 400, and still carry a 3x return for ICO investors... just sayin'. I call that a PUMP, not a Dump.

The difference here is that Iconomi will be launching with a working product... unlike EVERYONE ELSE
There is nothing here complicated to develop. Think of it as "What the DAO should have been"
There's no telling how hard the pump could be.