Imagine going to a store, buying some groceries but instead of a traditional loyalty card you show for example the QR-code of your Incent wallet address on your phone. This triggers the transaction to your account (merchants can decide themselves how many % 'cashback' they want to grant their customers). Note that BitScan acts as broker so we buy Incent from the open market in the name of the merchant and send it to you as customer.

This is the merchant demand we are always talking about and it also shows how important a number of different and liquid exchanges is for Incent. We need a stable secondary market (which we do our part for through market making) with small volatility.

For a more in-depth explanation, please read our whitepaper: http://bravenewcoin.com/assets/Whitepapers/UsingBlockchaintoBoostCommerce.pdf

Do you have some Waves in your account to pay for the transaction fee?

There is already merchand demand through the licensing of our ICO technology. Incent is implemented in there and every investor receives 1% cashback in Incent for which we charge the project. Brick and mortar businesses will follow Q1/beginning of Q2.

After reading the whitepaper, I think the value of Incent is that it is cross-merchant platforms. Like ebay bucks can only be used at ebay, but Incent can be used at different merchants that offer it. Not just the merchant that you earned your Incent from. In essence , it offers liquidity. And Incent doesn't have expiry date. (ebay bucks has 1 month expiry)  So this is an advantage both for customers and merchants. Thanks for the prompt reply. Great project!

Why people really hoping it will raise one day? Incent is for nothing dudes, think about it. You see no one wanted it. For sure the big liquidity is on the big exchanges but not one big player is investing now.

INCENT already on Tidex https://tidex.com/#/exchange/INCNT_BTC

I am sold on the concept. Now let's say I am a third party merchant on Amazon ( Amazon has 2 millions merchants worldwide). Is there a roadmap for somebody like me to use  Incent?

Yes, but I read somewhere that still plenty of unclaimed Incent tokens are left. They will be distributed at some point in the future. So to make sure you get the tokens put in your Waves adress on the ICO page.
The distribution took place somewhere early December when I remember right.