Really unsure on this project. Even if devs are honest and open, the coin creation business is not something having high demand as to what I observed.
There was a very similar ICO from user crunck last year. Coin was called CoinAid (CAID), and it offered many crypto-related services creation, including coin creation from scratch (as the most expensive service). The payment was in CAID, exaclty the same as here. The dev seemed to be trustworthy, the same as here.
The ICO went well, though market cap was low, and many thought it gives a place for growth... There were few orders, but alas not enough to make it successful. Coin ended up abandoned, with crunck dumping all the remainder of ICO on unsuspecting supporers, then disappearing.
I cannot know how this one will progress, but the beginning looks extremely similar.
There are a few main differences between CAID and CREATIO that should be mentioned to get a good overview of the situation.
First of all that coin was a Yobit ICO, in our opinion if somebody wants a serious ICO, Yobit is not a good choice because most of people investing from there are in it just for the quick profit if the coin does not doubles or triples it's value instantly, people are dumping in the buy wall leading to a situation where the coin losses its reputation even before it could be built, also developers are getting an unfair high share of their own coin from the buy wall. This is avoided with Creatio as the ICO is not highly advertised to have only interested people on board, and as well there are no coins reserved for developers.
At second CAID was a sidecoin for the services they were providing, the main accepted currency was BTC, people could pay in CAID but that wasn't the default payment option. For CREATIO, XCRE is the only payment option.
At third it seems it was a simple PoS coin clone nothing has been done to make it somehow different from the other coins, other than being a payment option for coin services. Creatio has a completely reworked wallet design along with some additional tech like the Coin creation page, also our services are going to cover some blind spots in most coin creation services like in wallet features for the created coins.
I may be wrong in some topics as i wasn't watching very closely CAID my summary is based on what has been said in the Bitcointalk topic and as well some of my memories about that coin, but you get the idea.