I think we don't need to worry about it. It surely can "die" someday, but it won't happen now, or soon. Bitcoin has a prosperity age yet to reach, and we will make much profit with this crypto-currency.
But it's normal that material things arise, make success and disappear or lose its price then. But I believe it won't happen with BTCs until the next generation.
I think so, Its hard to say that this coin will die when a lot of people have invested in it. As long as there are people who believes this coin,as a medium or tool for exchange it may not happen.Unless people will lost its trust,but if that happens,another crytocurrency or altcoins will rise.