This project has a very well-known real world company as a co-founder, and several other known real world companies on-board to use the service themselves once it goes live. It's team is all known, with proven identities. It has multiple third party reviews from trusted sources. It has very in-depth, detailed, and known Escrows. It has dozens of resources you can view yourself at any time. It has very clearly laid out goals. It has complete transparency. There are no self bought free coins. Do your due diligence and see for yourself.

You are, of course, entitled to your own opinion, and can invest in whatever you wish.