Here most people have heard about it and the blockchain technology has passed the news several times.
But having heard about it and knowing what it is, is different. People here do know the value and the unpredictability of the currency, from which I think it is holding them back to look deeper in it.

And even when you do occasionally find someone that does know or has heard of bitcoin, many times they don't "really" know about bitcoin. Their knowledge consists of the usual fud talking points and misconceptions they've heard from talking heads on tv and so-called economic and market experts say about bitcoin.

I think these people also contribute to the current state of early adoption phase as they will also eventually come around when they finally realize, bitcoin is legit.

most people have not heard about it. some have heard about it, but could not explain what it is. bitcoin is still in a state where it can go both ways. bitcoin dies and people were right to ignore it or it will become known and people will be hating themselves for not having invested in the early days.

well many know of the dollar.
but around the world 6.6billion do not know how many loaves of bread you can buy with $10 (only about 320mill truely know.. roughly)
but around the world 7billion do not know that its mortgages/loans that are the route of money creaction (only sat 100mill know roughly)

so even though people "know" the dollar.. they dont actually KNOW the dollar.

same goes for any currency, including bitcoin.
you may hear it exists and is used by millions but dont expect people to know how it works or its "values"

Not surprising that they haven't heard of it. None of my family members know much about it either except for the fact that it has some value. The only people who follow the internet news would have likely heard about it. Its very rare to have a new article about it too.

People here in our province dont really know what btc is, well some of them know it, some really want it and some just really dont care. I think if someone here introduces btc that is having fortune through it, it will make these people interested. But the problem is, not all people here knows how to use computers. Some people here do jobs like farming and agricultural jobs. They really dont care in computers, especially bitcoins

it's definitely felt very chasmy over the last few years, but perhaps there are also mini chasms in each degree of that scale. personally i think we're in a chasm of the innovator phase. we haven't even started to early adopt yet.

From my experience, I think it starts to be better and better within last one or two years. For example few weeks ago, I saw a BTC ATM machine in a shopping centre in Prague (Czech Republic). I think you can find aprox. 3-4 ATMs in the city already! Many people are passing the ATM machines with BTC sign every day, so I believe it will increase the general knowledge about the topic. On the other hand, recently, our minister of finance said on public, he didn't know what bitcoin is, so it's sad when even the leaders of finance sector don't know, that bitcoin exists. Good thing about the story is, after that there were many articles in newspapers and on the web about bitcoin and people were more interested, and then somebody took a photo of the minister trying to buy some bitcoins from the ATM machine.  
I think these small things make a difference and I believe bitcoin will be adopted (at least by early majority), within next 5-10 years. But now it's up to us, inovators or early adopters to promote our belowed cryptocurrency.

nah.. i think this is a better realisation. and yes the labels have shifted for a good reason


we have had alot of "bug fixing".. but innovation has only just begun.
and im not talking about sidechains or LN. im talking about ONCHAIN features. like better smart contracts and better ONCHAIN capacity

You don't have to worry for the growth of the bitcoin, because everything is already in the stage of growth so that all is not something difficult for bitcoin to be accepted by everyone. Most people who do not yet have the level of popularity will certainly be difficult to convict all those who haven't come to know something they have yet to know. So give a very massive advertising and does not indicate that we are doing the introduction of bitcoin.