I've tried to explain Bitcoin to bankers, MBAs, middle managers, and small business owners. Very few really understand Bitcoin. Perhaps there needs to be a scientific brain study to determine what part of the brain it is. Someone needs to invent a pill that turns on the Bitcoin part of the brain. Until then, just enjoy the good fortune that allows you to grok Bitcoin.
No surprise, they are zombies and can only follow "guidelines" and checklists. They are unable to focus their attention on something that takes more than 30 seconds to understand.
If you want them to understand at least very basic principles of bitcoin, you have to make a presentation with big pictures like those in elementary schools .