Many news outlets ran a story several times saying that there were effectively regulations in place in Russia regarding capital control and that physical stores couldn't use Bitcoin for their services. Either this was entirely wrong (in which case news outlets were fooled, otherwise they wouldn't run this story so much) or these laws aren't really enforced or these guys are playing with fire. I guess this will bring this discussion up again...
As for the story itself, always positive to see someone accepting Bitcoin!
i would like to know if they did it because they believe in bitcoin, think they can make more money this way or if it is just a pr stunt.
Either all of them, or just the last two
