Find one with trusted escrow. A big community, and milestones to release the raised BTC. Every other way you are risking it big time a I have many times..
it may be difficult to determine the legitimate ICO and that is not because before investing in ICO we have to join the existing program of gift of ICO, and we must read white pepper to see the project, team and its development because now many ICO growing so many people say ICO it just a collect funds from investors who have joined