Do you think Bitcoin needs some Rebranding?
Rebranding is the creation of a new look and feel for an established product or company. The usual goal of rebranding is to influence a customer's perception about a product or service or the company overall by revitalizing the brand and making it seem more modern and relevant to the customer's needs.
First off, the name is a bit confusing? - Most people see the name and associate it with some physical coin. The media is also not helping with this
perception, because with every article about Bitcoin, pictures are shown of physical Casascius bitcoins.
The other aspect of Bitcoin that can be rebranded is it's bad reputation that has been built up and shilled up ..over years.
Every company gets to a point where they need to re-think their original goals and future plans... Why not Bitcoin? We have come a long way
since 2009 and making small changes will help us to take this into a new future, without the baggage of the past.

What would the pro's and cons of this be, and also the impact?
Let's discuss.

Bitcoin isn't even yours. Why are you even attempting to make it look like it's you that owns it? That is just outrageous.
Why would there be people on this forum calling Bitcoin something else just bringing in another name for the coin so they could confuse the people that are just getting used to it. If you really want to make a coin of your own then you should just do an Altcoin and you will have your own "Rebranded" coin.
Have fun promoting it, you might not have anyone interested in it.