Most of the members consider bitcoin as major currency of future. Let us assume that it will be accomplished one day, but before that, I wonder which spheres of our everyday life will adapt bitcoin first?
Online shopping. None physical services like subscriptions to ISP for internet cellphones etc etc. Will then move on to ordering online pyhical items and it will just roll on from then. More and more places will start accepting it in fear of being left behind and they need btc customers too they would not turn down money in any form.
Problem a lot merchants are facing is that they aren't familiar with how things work here in the Bitcoin world. They just look at the volatility and completely lose all interest in having Bitcoin as payment option within their business.
If they knew that services such as BitPay exist, then they would see that there is no need to be afraid of the volatility anymore. Being charged just 1% per transaction is peanuts compared to what Visa and MasterCard are charging. Definitely an added benefit
I don't really think that big online retailers like Amazon, Wal-Mart, iHerb, etc, are not familiar with these services. I guess their neglect of Bitcoin is primarily based on three points. First, they are too big while Bitcoin user base is, consequently, too small for them to bother about it. Second, the services you are talking about don't quite match their caliber either. They are mostly using Visa (and cronies) as well as PayPal as the payment processors for online purchases. And third (and this might be a decisive factor), there is no more or less established regulation of Bitcoin across different countries. I mean in some of them Bitcoin is effectively considered as an illegal means of payment, say, in China (though not outright prohibited), so it would give them a lot headache from the legal side of the matter
In short, Bitcoin is not yet quite on par with its bigger competitors (in respect to online businesses, at least)