It will be difficult for price to go up. Miners will always keep dumping because they're getting the tokens for free without spending anything. If the price stays the same or reduces, there's no loss for the miners even if they keep dumping. And the more the price goes up the more number of miners will dump.
It will also be difficult to encourage other users to buy when they know that the miners are getting coins for free everyday without putting in any money or effort.
Actually not, the holders would want for the token to increase value, they will earn more, but if the buyers diminish, then they will start dumping, its a matter of marketing.