The idea is good I think, but I don't think that it is applicable. Nobody would open up their connection to an unsafe ocean just for a couple of pennies. I wouldn't. Good luck for the ones that are brave and going to try it!

That would all be true in a rational world where numbers mattered but we are talking about gen-x'ers and millenials here. Rational they aren't. Anything that is even marginally trendy can take off no matter how ridiculous it may seem. I still don't know what snap chat is about but I understand the irrational exuberance of the "new American". Build the hype and they will come so to speak.
However with that said, If some high profile sponsers can get behind this or a good marketing campaign, I could see the devs vision playing out and this taking off. It has the trendy factor. Even though anyone could probably get this app built by outsourcing to some tech somewhere for a lot less than was collected for this ico and in way less time.
This surviving would be great, cause I have a stake, but thats sqaurely in the hands of the devs not dumping and continuing with it not us. This is not about life long investing as the tech cycle is defined in years not decades. Maintain control of the only things you can, split speculation over multiple ICOs, watch the news ticker, manage greed by knowing your entry and setting a hard profit exit for yourself.