The difficulty for Feathercoin was also at 0 at launch. In fact several coins launched that way. 3 million Feathercoins were mined in the first day (there are currently 6.4 million FTC as of 5/5/13). 2 million PPCoins were mined in the first day. This makes BitBar's launch very similar to other launches of established coins with a trading market behind them.
So you KNEW the problem had occurred with other launches - so did nothing to fix it?
Smells more like a poor attempt at justifying an effective pre-mine than a genuine confession of ignorance/incompetence.
Here's how you should launch new coins:
1. Announce the launch and provide downloadables at least a day before it gos live.
2. Start off with a reasonable difficulty.
Not exactly hard to work out. But of course then there'd be no pre-mine to sell off - which would defeat the whole object of starting a new coin I guess.