A quote from the link:

It makes sense that investors would want to do this. Our current customers operate in the tech world but are not, for the most part, directly engaged with blockchain. Those who understand our market and value proposition are more likely to be involved with speech recognition technology (SRT) and grasp that our business model is powerful; this will be their route into cryptocurrency, rather than starting in the crypto world and learning about SRT. Additionally, the crypto markets are unusually volatile at the present time — something that can be off-putting to newcomers seeking to invest a given dollar value in our project.

This is a good thing for me!