I'm just wondering, if to create something by ppls for ppl, especially when you use pics like that on the top...to do good things, why not to do it free to use, why to buy votes? I think something is missing to make a project wanted and needed, it could be a project that could really help ppl, but now it looks anyways..more commercial rather than social/charity...maybe my impression was wrong 
 It is obviously both and associated at the same time. Social awareness or somewhat charity is can be a part of this project because the ICO mostly centered through the people who need help and also a part or commercial funding system which highly meeded investors for this ICO to be successful and development. So it is actually not a bad thing for this project. It's better to just support and be updated to the development for a sure success of this project.