I read whitepaper of this project
It's very hard...
What exactly do you mean?

A lot of details and specific information, it's all quite complicated ...
I'm not a technical expert in advertising, advertising and all sorts of things, the main essence of the project is important to me, and the mechanism of work in a simplified form!
Hmm...

I always thought that the more detailed the project - the better ...
Perhaps you are right, there is not a more condensed description, but technical details should not be removed, many will be interested!