Q1 2018 is pretty near for a project like Snapup. Its better to take time to do the things great. If Snapup launch the project with bugs and not enough features, people will cry and say that its not good. Its better to take the time to launch a good product with a lot of features and stable. Then investors will be glad and people who was afraid at the start will go in Snapup as fast as they can. Q1 2018 is not so long for a project like Snapup.
To add to your point Trrrt
One of the biggest mistakes unsuccessful ecommerce entrepreneurs make is forcing or rushing the launch of a website. You only get one shot at launching your website and you cant mess this up. While its okay to purchase your domain name and throw up some sort of Coming Soon page, you should avoid the big reveal until youve laid some substantial ground work (SEO, content marketing, social media, paid advertising, etc.).