I have a question about the case study.
The founder of Nametoken has bought the domain name druckerpatronen.de (ink cartridges) a few years ago as a domain investment.
The domain has been developed and is now one of the largest online shops for printer cartriges in Germany.
Did the founder develop the business behind druckerpatronen.de too, or did he sell the domain name to a 3rd party who then developed the site?
If it's the prior case, then I do not see how the case study is relevant. Owning the domain name and actually developing a business on that domain are very different things and require completely different skillsets. Is the success owed to the domain name or the business skills of the developer?
I wonder because some parked domain names without any business attached to them have been sold for astronomical amounts of money too.
Yes we bought the domain and also developed the project, are making the marketing..and all stuff you need to do with a successful business.
Druckerpatronen.de is a very good example. The premium domain name ensures a great seriosity and low marketing costs. Furthermore, due to our experience, we are able to optimize such projects so well that they perform above-average usability and purchase rates.
br
Frank
