Since blockchain doesn't link wallets to one person that will be considered like you sold part of your tokens.
I will partly answer your question by this announcement:
The release of the DEEP product @STeXexchange/594 is scheduled on 23 August. Gonna be a bomb for the ethereum community. This way we demostrate our power and capability to handle real Big Data and add real value to STeX.Exchange token holders. We expect the DEEP will become highly popular among blockchain users.
BTW this technology will also be used in STeX.exchange trading platform

Today has been added the Portuguese translation by ismart1 https://bt.irlbtc.com/view/2069800.0
Portuguese WhitePager https://drive.google.com/open?id=0B6d6bzKey1dFYkZkSEx2QkM2Vnc

First, please don't take this as criticism, more so as an interested party trying to ascertain the full risks and rewards.

I'm curious Dev about some of the numbers in your Investor Advantages (heading white sheet.

8.1 Fixed limit of 100M STE.  Does this mean the sale will be limited to approx 77M since the Founders gets a 30% stake?

8.8 Do the Founders Stake get the 20% commission bonus as described under 7.1 for continuously held ICO tokens?

Organizationally, who makes the decisions for running the business after the ICO?  If so, I worry about the abuses that could occur if the Founders decide to take a big salary and thus eliminate most of the profits.

Finally, a bit of math and some presumptions with questions.  With the wild assumption that 10M tokens pre-sell (to make the math easier) and the answer to 8.1 is that the maximum ICO sale is 77M due to Founders Rewards, if the ICO almost sold out, getting to 70M (including presale) then 10K ETH would be raised in presale and approx 1.2M ETH raised in ICO with 120K ETH paid as reward to presale.  That would make the average price per STE approx .013 ETH/STE (1.2M raised, 91M STE with Founders Reward).  If that price held at the average then each month each STE would be worth 1.3ETH in free trades or at even $250/ETH (low) my math says that could mean 22 Billion in free trades a month.  The low end of the 5% target is 500M/day which to me means if everyone maximized their benefit of free trades, the exchange would have to double its low target to make any profit.  Since the 100x/mo figure will grow and shrink with market demand for STE I cannot see a world where a heavy trader doesn't buy enough tokens on the secondary market to eliminate most of his cost (and my my quick math, 5 trades a year would be a breakeven point for them).

So given all that, what is the projected profit on the target share of the market (5%) or are my numbers skewed?  Again, I'd like to invest but it seems like liquidity might be an issue for a considerable time while growing market share.

OK, I'm a kind of getting its ideas, which I understand really great.

So, if this project is successful,the other projects like OAX, DNT, and Ox protocols, which would be your competitors, are worthless in a sense?

Do you say that Stex exchange has much more advantage than what they are trying to develop?

Its hard to fully believe this can do much well with all the info out there, but this could be a very interesting project with the best payout for token holders.

Thank you for your answers.  But back to the heart of the question, if my numbers are even close, how does the exchange hope to make money for a while?  STE tokens will offset most fees for big users (since by my math, they'd be pretty crazy to not buy some).  The increase in value of STE doesn't correlate to the value of the company in terms of operating income, merely in valuation for the STE holders (of which the Founders are the largest).  If the value of STE increases, then the amount of free trading increases.

To put some fake numbers to it, what if a STE was worth $3 (which is below what the average cost would be if the project were to sell out).  If I trade (on average) 1 ETH at $300 each day, I should buy 30 STE at $3 on the open market (1 STE at $3 means $300 in free trades per month, so 1 STE per day * 30 days in a month).  Then instead of a $0.60 fee every day, or $18/month and pays for itself in under five months.  A trader doing $9000 a month in trades is probably in the top 10% of traders, and in most business, your top 10% provides 90% of you income.  So again, how is this going to be profitable?  You might say, well the limit is supply doesn't mean everyone will get one.  But since the free trading is 100x STE 30 day value, it doesn't work that way.  If the above fictional customer buys 30 STE at $3/STE to offset his $9000 monthly trading, and others see this, the demand for STE goes up.  If the STE rose to $90, the above customer could sell 29 of his and still get free trades, and now 29 other similar customers are doing the same.  Even at a lower valuation, say $1/STE which would be the average if 50M coins were sold, you're offsetting fees on up to $5 Billion a month, which is under your low volume end target, a third of your possible income.

So to summarize, given the massive amount of fees that would be potentially offset by STE coin holders, what is the expected operating costs of this venture at $500M/day and what is a realistic operating ratio that can be attained with the above pressure?

I think this project has great potential, but the long term profit is hampered by this provisional benefit. 

Thank you for your attention to this.

Would possible solution is that every STE is worth a set dollar amount of free trading per month that does not fluctuate with the price.  This removes some investment incentive but having a definitive benefit that is immutable is worth more than one that is nebulous. 

So the previous example of the $9000/month trader, if STE always provided a benefit of $100 STE Month, there would be no escalation in the benefit and he would always need 90 STE.  I would think that a more equitable arrangement would actually be for STE to provide the benefit of a fee reduction per  STE Calendar Day (with no rollover).  This would allow for the possibility that fees might increase or decrease in the future but the benefit to the holder would be static and the liability to the health of the exchange would not change.  While initially this seems to be a higher benefit and more problematic, my unresearched instinct is that it could be $0.01 fee rebate STE calendar day which would mean the above trader would likely need more than 90 STE as his trading won't be level and he will become somewhat attached to the exchange when his trading level spikes since he is unlikely to increase his holdings for his two or three big trading days per year.

With a benefit of $0.01 fee rebate STE calendar day, the 35% sellout level would mean approximately 50 M STE (35M sold, 15 M Founders) in circulation.  If the 0.2% commission of $1M (the low end of the 5% target) was hit (which still assumes a five to ten fold increase in the market) and a tenth (1/10) the coins were used each day (unlikely) then net revenue after STE discount would remain at $950K/day, whereas under similar conditions the current proposal would be far less (dramatically so if the coins were used to maximize benefit).

Also the 7.4 suggestion breaks down very quickly under the current proposal as there is greater incentive for large holders to effectively undercut the exchange and directly profit from their coins as opposed to taking fractional gains from the common pool (google the "tragedy of the commons").

Let me finally say, please do not take any of this as me throwing stones at your project.  I like the underpinnings and the overall structure, but there needs to be significantly more detail and disclosure to get large investors.

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good day!! am i right telling the project is crypto related but non-blockchain based,pls? have tried to understand the same fm a wp unftly w/o success. probably i overlooked a functionality of STE tokens in case i'd need to sell it. how can new buyers use it in case the dividends aren't valid any longer,pls? also i'm interested whether you have familiar advisors or not,pls? thanks beforehand for your kind attention

Ivan, hello. thanks for your reply, well noted. tradable is ok but mean what value STE has in general when an investor is willing to sell it,pls?