Yes, I know they signed a contract with them... but you should include certain performance requirements with these contracts to make sure that you get value for your money. Also.... sponsoring a EPL team is a financial transaction and Everton has shown that they cannot handle their own finances.
Stake.com has to protect it's Brand .....and should use this to end the relationship after the contract expire. Remember one thing.... these financial problems has been going on for years now, it is not as if this has happened over night.
Winners back winners.... not teams that suck up money and end up as bottom feeders on the rankings each year. While they are splashing money on sponsorships... why not chose teams that deserve it.

Hmm, "end up as bottom feeders" makes me curious.
What was before then?
Didn't stake sponsor Watford which was basically the same, the worst team in the league pretty much. So I wouldn't say winners back winners since they have a history of backing losers, at least in the EPL.
Of course winning is better, but exposure is exposure. Their logo is seen by millions every single weekend, and that's what it's all about I would say.
If they want them to be more competitive they can give them more money so they can sign better players. But we know that's not gonna happen.
