Before any question or doubt about your project, how will the relationship with non-US investors be? And will you follow SEC regulations? Answer this and then I'll ask you more, I'm watching.
As you can see on the website/main post the project legal counsel is Goodwin Procter:
http://www.goodwinlaw.com/Yes it is all legal and follows regulations. This is not a token being sold to start a company, that company already exists and has been very successful so far. See this excerpt from the whitepaper about it:
"AirFox quickly established itself as the leader in affordable data plans for US-based prepaid wireless carriers. Incubated at Harvards Innovation Lab, AirFox is a TechStars Boston alum and is venture backed by several leading organizations. Over the last year, AirFoxs business-to-business platform has enabled more than
2 million unique U.S. prepaid wireless subscribers to reduce their mobile costs while helping wireless carriers better serve their customers. AirFox has also delivered over
1B+ impressions to advertisers helping them reach the lower socioeconomic audience."
http://www.airtoken.com/paper/AirFoxICO_WhitePaper_v1.5.pdf