Looks like a cool project.Can you tell us what will be different than ongoing services like this? I have seen many websites that uses their balance for indie developers.The only plus that I can see no other services offers is being able to get your money back in fiat.That's a cool feature but if it's all good luck.
The most defining feature of the GAMECASH platform is that there will be an ability to invest and vote on the various decisions to be made in video games; Democratised development - This, amongst other things, is what separates the GAMECASH project from others. (For more info see our white paper)
The funds raised from the ICO will go towards developing a beta (alpha has already been created) version of the platform and establishing agreements between larger video game companies and, hopefully, eventually Sony, Microsoft or, Nintendo.