It's the newest trend to fund projects since in crypto they are able to reach everyone, the more potential investors ,whales or not as long as it can invest. Since many big project got successful through ICO. As long as we see that it has a vision of getting successful, with clear demonstration,whitepaper and roadmap and much betee if already have working product plus truated teams then that crypto can have a great potential in the future.

white paper, see if makes sense.  People involved.

i first read the whitepaper, it should look good. It it looks good i start looking for the team. I start googling all Team Members and analyze their linkedin profiles. Next i look for a thread here and read the comments

In my case it's token. I have invested in betking token something like 0,2 BTC this month. I think online casinos which work with crypto currencies are very popular now and the number of users is constantly growing. So, I decided that the own token of one of the most popular bitcoin casinos can pump high. That was my reasons of choosing it. I don't have too much money for investment, so I counted for long and I think that was good choice.

It's very hard to trust a new crypto atm ... most of them will die in 1 year after ICO.
Unless it has a potential like eth and doge.
now coming to topic - what i want from a new crypto is time

Hard to say, I don't easily trust new cryptocurrency. One thing that might persuade me is trust rating and popularity. Though I won't rely on popularity alone. There was this plexcoin I saw in facebook it has gathered popularity with thousands of followers in their fb acct and my friend encouraged me to signup but I didn't then later on I found out that it was really a scam. So I'd really stick with trust ratings and proof that it is a good and valuable coin.

i trust in the new cryptocurrencies because the decenyralized currency using the internet connection are very easy to use and give the income and a decent job for the unemployed people and help the economy of the the world helping by cryptocurrency.

I will not easily trust a new cryptocurrency. That cryptocurrency should be 1 year or longer in existence before I trust it.

But to trust a new cryptocurrency, I will check or analyze the teams that developed that new cryptocurrency. If they won't reveal the teams, I will look for the users of that cryptocurrency. I'll ask them about feedbacks. Maybe I will try it but not for a longer time to experience what other people had experienced. If all of these factors are positive, then it will truly make me trust it.

if I want to choose a new crypto ,, I see its mission fission,
dev and team are also very important
and read the project,
because a good project will make the ICO a success