Have been observing this ICO for a while. It made sense to purchase when the BTC/ETH/LTC were little cheap. But with their current exchange rates, how does it make sense to invest in this ICO when the offer price is so high.
think .. Think .. Think...
When price of these assets go up it subsequently will raise our value prior to launch

Nope it doesn't make sense to already assume that it is appreciated asset. Buying a 100 mil float at $0.80(after bonus) in ICO is very expensive. When BTC was $1900 when the initial announcement , it made sense. Not when BTC is $4250 for that ration. Very very expensive.
Sorry , have to pass it.