uh you know where that came from?
video shows $220 price, trailer is a few months old then
You do notice you necroed a thread from May

But yes to answer your question this is a working documentary it was mentioned at the San Jose conference a few months back and I saw their material through the livestream some true bitcoiners shared, since then it has been developing as an indie project and seems interesting.
Also the 220 is a few months old it's just a part of being a bitcoiner.
To direct you to the proper source this url below is the location where more information can be found according to their ANN they will release an announcement in the bitcoin magazine soon regarding the progress.
http://theriseandriseofbitcoin.com/(On the topic of the Friedcat movie well I wouldn't mind him having a segment XD)