I have an impression and your concept is good and i want to ask some questions.
Do you have an escrow for the funds to be collected ?
How long it would take and the possible exchange for the coin to be traded?
Lastly, what is the assurance that the merchants will accept your coins?
These are good questions,
Let me start with merchants,
We want to release our BETA by end of this year, our discussed marketing strategy to bring in users on trending.me is to go to colleges/streets in cities like Mumbai, Pune, Bangalore and Delhi. These are metro cities in India and a perfect market for us to start with.
We aim to bring in some style bloggers and influences as well. Hence, before we on boarding eCommerce stores, our phase 1 involves getting our beta out and getting users on the platform. Once the users have earned TRENDS and trends are paid out for at least 6 - 10 weeks we will then enable stores.
Soon after BETA launches while we on board users we will also on board at least 3 stores to start with. We did test visit to around 15 stores who already sell on amazon, they liked the idea and the visits gave us a lot of feedback. We would build an app that can aid right form uploading products to looking at and fulfilling orders. Some logistics questions did come up and we would tie up with a third party to start with. Also some of them did say they would like to be on a marketplace rather than be a "store" so we are looking at a marketplace model rather than a "stores" model. Some questions about taxes also did come up and we are researching these solutions. There is interest from merchants and we have to go through phase 1 to get there.
Did you mean escrow during ICO?
We do not have any escrow, my devs are exploring creating a smart contract, but we might not be going that route as we want to entertain contributions in BTC, LTC, XMR and few other currencies as well.
We are approaching for funding locally also, In fact with an initial local funding we were able to invest in a cool domain name to get this project going.
As for getting on exchanges we have not discussed internally as yet, this is on our to do list, it will be easier to get on an exchange once we have a BETA product out.
Also our complete roadmap can be found at :
http://www.trending.me/ICO/#roadmap