There has to be a large advantage for her to use bitcoins. It is going to take many people making small commitments in order for bitcoin to increase in adoption. The transaction has to be frictionless if she is to accept bitcoins. For example; Begin a different product line that accepts bitcoin via bitpay.

I see your point. The busy american lifestyle can be rough to turn away from. The monotony or routine makes one complacent and more or less indifferent to the opportunities available in certain changes and new developments like BTC. My parents fit this profile. They own two businesses and work countless hours. I have recently joined the Bitcoin community and I have made it a point to share with them what I am doing with BTC and why. Many people will act like they do not have time to even listen, let alone research BTC. But everyone makes there own choices. Some might be more programmed to make certain choices. We know the controllers of USD are great at programming. But ultimately, one could choose to make time for learning something new like BTC. Or simply convert to using BTC and learn along the way. Human individuals are more versatile than BTC and the bitcoin community. I think it easier for one to change something about themselves to adapt to BTC rather than expecting BTC to adapt the USD "capitalistic" mentality. When I say USD mentality, I mean working to live and living to work lifestyle. The 9 to 5 so to speak. The run of the mill law-abiding citizen who pays too much in taxes and is severely in debt sitting on a 30+ year mortgage. The USD=debt, it will never go away it will only get bigger. What are we to do about this? There are many scenarios and right now BTC seems to be the most promising. I would say this because the community more or less supports the value of BTC. Not directly, but through trade, and commerce. The more BTC is used the more stable it becomes and the higher the value. If you want something to thrive in community you must support it and actively engage in it.

Argentinians are loving BTC. There was a documentary released in their country about BTC. Many people loved the idea and began trading BTC using old android phones. If you go tor/bitcoin and search Argentina you can find a bunch of news links. Its really cool. Their economy is suffering and yet it isn't affecting BTCusers.

Its is a chicken and an egg. The VC I think are playing this absolutley retardedly. Like any corporation they must set aside money for marketing. Not because marketing in and of itself is profitable.. IT IS NOT! But because the value of the product being marketed become more valuable.

There should be active campaigns to engage the public. Concerts, mass flyer distribution at sporting events... Or else all the ideas of the billions they are dreaming of making, will never come to.