Current state
We are currently focused on migrating our working healthcare service comparison portal to the blockchain.

• 141,858 lines of code
• 2.5+ million visits per year
• 420,000 care providers
• Brazil - Doklist.com.br
• Hungary - Doklist.com

Opportunity
Healthcare expenditure grows by $300B every year.
https://i.imgur.com/0jn7lkK.png
Source: Deloitte.

Healthcare is 10x bigger than global hotel industry
Priceline Group (Booking.com) made $10.64 billion last year in revenue, by selling accommodations online.
Their current share price is above $1,800.

According to Oxford Economics and Visa, medical tourism is predicted to become a $540 billion industry by 2025 with 25% CAGR.
https://i.imgur.com/n4hOCuX.png


Problem
Healthcare is fundamentally broken.


Unnecessary deaths to inefficiencies


Our solution

• We build on top of giants, who have laid down current solutions (blockchain, crypto assets, smart contracts, etc.)
• We intensely focus on UX and hiding the complexity of crypto world, creating a gateway for a vast amount of users and money to join the biggest revolution since widespread internet adoption.
• We have already tested our strategy, 2,500,000 people use our site yearly (Doklist.com), and we currently potentially reach 230M people on 2 opposing sides of the world (Brazil and Hungary).

Our goal is to build a 2.0 decentralized version of our current successful solution, which is based on 141 858 lines of code and serves 2.5M visits a year. We have planned every step of our roadmap to maximize the value increase of the Etheal ecosystem in the shortest amount of time possible.

First, we are focused on creating a decentralized incentivization and unified settlement layer in Ethereum. This will help us rapidly expand to 30 countries and increase the quality of our local doctor databases with automated smart contract driven incentives.

Taking advantage of the blockchain-based incentive system and the resulting high-quality global database, we aim to quickly become a dominant player in rapidly growing markets (medical tourism and pharmaceutical communication research and advertisement), currently worth more than $117 billion globally.

Opening up our platform to let anyone write an Etheal Application is the logical next step to grow the Etheal Ecosystem further.

Finally, we will focus on the maintenance, development, and marketing of the Etheal platform for it to become the “Booking.com, Steemit and Salesforce of Healthcare”, with a model capable of generating $100B+ of potential revenue.

Selling the proper utility HEAL token is the next step on our roadmap. You can now join our community and help us build a better healthcare system together.




Business Model
The strongest short-term growth driver will be Medical Tourism lead generation, where the market is predicted to grow to $540 billion by 2025 according to Oxford Economics and Visa.

The second biggest growth driver will be pharmaceutical communication research and advertisement, which is a $27 billion market in the USA alone.

Physicians will also be able to bid to be included in the top 3 featured spots on search results, where in contrast to Google Adwords, their quality score is not dependent on how good of a website they have, but instead on the quality of service they provide. A doctor who provides excellent service, will have to pay less for the same featured spot.

5% of all revenue generated through the Etheal Ecosystem will go to the Etheal Operation Fund to cover operating expenses, 15% will go to the Weekly Contribution Endowment Fund rewarding patients and care providers.

Most of the applications developed by us will be free, however, paid applications will use different models. For instance, pharmaceutical advertising is planned to be a revenue share model of 70%-30%, where users earn 70% and 30% goes to the Etheal Operation Fund.


Ecosystem

Decentralization Layer: used to store permanent information in the blockchain and to transparently automate incentivization and the payment layer of the ecosystem while storing larger quantities of data on the InterPlanetary File System (IPFS).

Backend Off-chain Layer: used to cache and hold data and changes which are not needed to be stored in the blockchain and to provide an API endpoint to easily access and embed data from the ecosystem in any website or application.

Etheal Platform Layer: consists of a sandbox and a simplified UX and mobile-friendly front-end where stakeholders can interact with the Etheal Ecosystem.


Why blockchain?
With the blockchain, we can instantly resolve our most difficult scaling and automation challenges.

Charlie Munger says that getting incentives right is the most fundamental thing to build a sustainable business.

• Incentivization Solution: easy to reward ecosystem contributors
• Cross border: time tested way of move value regardless of physical borders
• Micropayments: quick and cheap
• Fully automated, transparent contracts: a layer we can scale-on, and it works magically, transparently and verifiably

HEAL Utility Token

• Etheal (pronounce əthiːl, like at-heal) comes from the word “eithel”, which means “well” in Sindarin.
• The proper utility HEAL token (ERC20 standard) is the fuel of Etheal platform.
• Symbol: Ḫ (Unicode character U+1E2A, HTML entity Ḫ)
• HEAL token’s fixed supply is defined in a cryptographically binding smart contract, and it is the sole medium for value transfer (purchase, incentives, etc) within the ecosystem.

Why do we need a dedicated token?

• An internal token which can be used as a dedicated method to get discounted services, and transfer value.
• Fair initial distribution, and balanced long-term incentives to reward those, who use and contribute to the ecosystem.
• To build a community, which believes in a future of better healthcare.

What is the use of HEAL tokens?

• Internal payment for services
• Cross border payment for medical services
• Community incentivized for moving the ecosystem forward
• Buying research participation and advertisement by big-pharma companies

What does Etheal plan to do to grow demand for HEAL token?

• We will hide the complexity of buying a crypto token by planning our proprietary fiat-Ḫ exchange (in which our team has experience)
• We also make it trivial for new users to buy tokens and services with current exchange partners
• The more people use ETHEAL, the higher the demand is projected to grow.
• The more countries we expand to, the higher the demand is projected to grow.
• The more applications are built on top of the ecosystem, the higher the demand is projected to grow.

Token vesting

• Founders and team members are fully vested for 3 years (with a one year cliff)
• Advisors are vested for 6 months (with a three month cliff)

Ecosystem incentives

• Incentivize developers in 10 strategic areas according to the usage of their applications in the ecosystem.
• We optimize to create a review system which is useful across borders (geography aware). In the last decade, we have worked in the cut-throat competitive e-commerce field, where we gained invaluable experience.

Use of proceeds of token sale
Intended to use for paying development bills, data processing, legal counselings, customer service, sales, marketing and in general to grow the ecosystem.


Token Sale Round One
The token sale will be handled by a verified and public smart contract.


Limited Pre-Sale

• ENDS:DECEMBER 15TH
• Tokens sold: maximum 9,000,000 HEAL
• Fix token price: 1 ETH = 1250 Ḫ token
• Min contribution: 0.1 ETH
• Duration: max 2 weeks
• Min. cap: 333 ETH
  If this milestone is not reached, all funds will be refunded
• Soft cap: 3,600 ETH
  Sale ends +120H after the soft cap or deadline is reached
• Hard cap: 7,200 ETH
  reaching the hard cap ends the sale immediately

Sale

• Start: January or February
• Tokens sold: 20,000,000 HEAL
• Duration: max 4 weeks
• Min contribution: 0.1 ETH
• Max gas price: 100 Gwei
  whale jump protection: sending funds with more than 100 Gwei will result in calculating your stake on 80% value
• Soft cap: 20,000 ETH
  Sale ends +120H after the soft cap or deadline is reached.
  Price when reaching soft cap: 1 ETH = 1000 Ḫ token
• Hard cap: 66,667 ETH
  reaching the hard cap ends the sale immediately
• Token sale bonus:
  https://i.imgur.com/U5ht3nq.png
• Your stake = sum(bonus_i x your transfer_i)
  We calculate your stake by summarizing all of your transfers increased by a bonus at the time of receiving the fund.
• Your tokens = 20,000,000Ḫ x sum(bonus_i x your transfer_i) sum(bonus_j x transfer_j)
  At the end of the sale you will receive HEAL tokens, the amount of which is based on the ratio of your stake to the total stakes.

Referral Reward
We have set aside 2M HEAL tokens to award those, who help to build the Etheal community in its early days.

Every whitelist applicant will get a personalized referral link, and they will get 5% bonus after every contribution using that link, plus each contributor will also get an additional 1% bonus for using a referral link.

Example: One of your friends signs up for whitelist using your referral link, and buys 10,000 HEAL tokens during pre-sale.
You will get an additional 5% * 10,000 = 500 HEAL tokens.
Your friend will get 1% * 10,000 = 100 bonus HEAL tokens.

Remaining referral reward HEAL tokens will go to the HODLER reward fund (50% to lot 6 months and 50% to lot 9 months).


HODLER Reward
To keep prices stable in the early months we use extensive vesting for founders, team and advisors, and we reward those who HODL.

Keep tokens intact (can’t move any portion of it) on your wallet for 3/6/9 months after the normal sale has ended, and a 10M HEAL token HODLER reward will be distributed in total among pre-sale and sale HODLERs in the ratio of their intact stakes to the total amount.

• HODLER lot 3 months: 1,000,000 HEAL
• HODLER lot 6 months: 2,000,000 HEAL
• HODLER lot 9 months: 7,000,000 HEAL

Team


More information

• Whitepaper
• Website: etheal.com

Please see the next post below for details of the bounty program (social media, news, signature, profile picture, translation, etc.).

Join us on discord or telegram.

Follow us Contacts
Ask us directly on our telegram discord group:
Telegram
Discord
Twitter @etheal_com

Please note, that we are not looking for greedy whales and speculators seeking a quick P-n-D. We are obsessed to create value for the community of dedicated true believers in a new standard of healthcare (see the token vesting section).

Regards,
Dr. Mihaly Kertesz Co-founder, COO (Linkedin)
Viktor Tabori Co-founder, CTO (Linkedin)