blockchain or bitcoin?
i hope you know that these are very different things.
blockchain is the technology and it is being adopted regardless of bitcoin. it is being used by many third parties, even altcoins are using it, banks, government, other sectors like hospitals,... in this case blockchain is being adopted and the progress is very good.
bitcoin as a decentralized currency, is a different story. the mass adoption of it takes a lot of time. many people do not yet know about bitcoin, many are skeptical about it, and there are a lot of people who don't come near it because it is not regulated or because it is volatile. there are many reasons and when one is lifted (like regulating bitcoin in Japan) the mass adoption takes one huge step forward. and with it the price rises a lot.
People are mixing blockchain and bitcoin very frequently. The adoption of bitcoin is totally different than the adoption of the blockchain technology. They need to see that blockchain is the infrastructure of the idea, not an asset.