Well it sure must have been lucrative for most businesses that started early with bitcoin accepted payments. Their money has gone times 5 atleast if they holded.
Maybe Bitcoin will never be accepted at Amazon, maybe another coin will fill that role.
Right?! I think about gyft and egifter all the time, those dudes processed millions of dollars worth of bitcoin alone back in the day, when it was sub 1000 (i know i sent them my fair share at least

) but as per op, I dont think this price level is indicative of the level of adoption; this is an easily manipulated market with a bunch of uneducated participants with little formal trading education. hence noobs and bubble, dont expect this to keep up at the same rate forever.
if the price keeps going up like this, these fees are going to hamper this very use case of bitcoin.
