Just think yourself, how this product of ICO,which you choose, can change the world. It`s the easiest way to decide.Of course this method works, if yu want to invest in real working projects on long-term, not in hypes only to get your x100 and go down:)
Its kind of hard to decide by your own. Yes you can choose ICOs from category you are a specialist. But still, you need to know about blockchain, about IT in common, about smart contracts, about overall trends. Need to know what are the most important. Actually, for people who invest bigger sums, I suggest to use professional analytic advices. There are some good services online (free), also you can pay for the analysis.