That will happen when bitcoin is widespread and is recognized by the world, I think when the world knows the benefits of bitcoin and all countries accept it, it will happen soon, and some online services like youtube or other websites will pay and receive payments with bitcoin.
there are some big companies that have appreciated, including go-go, burgerking, amazon and alibaba, but always have a deadlock where they end up delaying widespread use due to regulations that don't yet exist, something illegal if they impose payments because they are bound by business rules that should not use other currencies other than fiat.