One of the advantages with this App Store based on the blockchain is for example that users will have the opportunity to invest in the applications of their choice to help the development of the app they like and thanks to their investment they will also become a shareholder of the company which have created the application. Good for developers so but also for the users

I was a big big supporter of the mobilego decentralized game store, your project is very different even if there are similitaries, anyway; just to say i am happy to read such a good project on the paper.
Why would an app need to start an ICO though? And who would want to invest in that.
To me it sounds like "im starting a website, ill do an ICO to get funding and i will make up a way to use tokens on my website"